For the first time in The New Feminine’s history, we proudly announce the First Annual Soft Power Awards—a trademarked initiative of The New Feminine and a blueprint for honoring soft power cultural icons, unforgettable moments, and the most influential expressions of feminine influence in 2025.
Below is a curated sampling of our voter-led award categories, celebrating excellence across Music, Film, Cultural Capital moments, Television and Style:
- Feminine Song of the Year
- The Soft Power “It Girl” of The Year
- Feminine Album of the Year
- The Best Beauty Product of The Year
- The Best Love Story
- The Hypergamous Marriage of The Year
- The Hypergamous Anthem of The Year
- The Hypergamous Engagement of The Year
- The Best Over The Top Wedding
- Hypergamous Wife Icon Award
- The Femme Fatale Performance of The Year
- The Best Dressed Celebrity
- The Masculine Man Of The Year
The First Annual Soft Power Awards
A Cultural Blueprint for Influence, Taste, and Modern Feminine Power
The First Annual Soft Power Awards—presented by The New Feminine—are a trademarked cultural initiative designed to identify, honor, and amplify individuals, creators, and brands shaping culture through discernment, presence, and refined influence.
Unlike traditional awards driven by mass visibility or manufactured hype, the Soft Power Awards recognize influence that compounds over time—quiet authority, elevated taste, and cultural relevance that translates into loyalty, longevity, and trust.
Rooted in The New Feminine philosophy, the Soft Power Awards are built on the belief that soft power is an energy and strategy, not a demographic. This cultivated influence—modern, self-assured, and sophisticated—draws inspiration from timeless archetypes such as Venus, Oshun, and Aphrodite while remaining deeply relevant to contemporary culture and commerce.
Strategic Value for Partners
The Soft Power Awards offer brand partners and sponsors access to a high-discretion, culture-shaping audience aligned with:
Luxury, beauty, fashion, wellness, and lifestyle sectors
Elevated storytelling and aspirational brand positioning
Long-term cultural resonance over short-term virality
Through editorial placements, digital activations, community engagement, and curated recognition, partners align with a platform that prioritizes taste, intention, and influence that lasts.
Voting & Announcement
Voting is open exclusively to members of The New Feminine community through Monday, December 29. Award recipients will be announced on December 31 via The New Feminine and The Soft Power Club on Substack—positioning the Awards as a cultural marker closing 2025 and setting the tone for 2026.
About the Soft Power Awards
The Soft Power Awards recognize cultural leaders, creators, and brands exemplifying good taste, discernment, and modern sophistication—celebrating influence that is felt rather than forced.
***Voting ENDS: Monday, December 22 at 5PM. The Award results will be shared on December 31, 2025 here in the New Feminine and Th Soft Power Club on Substack
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